From a late starter to a global trendsetter, how did South Korea become the beauty capital of the world? This video dives deep into the remarkable rise of K-Beauty, uncovering the unique “relay race” model where innovative startups partner with specialized ODMs to create world-class products. We explore how technological breakthroughs like the air cushion and AI-driven personalized skincare have revolutionized the industry.
Discover the powerful cultural synergy between K-Beauty and the “Korean Wave” (K-Pop and K-Dramas), which has fueled an international desire for the “Korean Look.” Despite rising competition from China and Southeast Asia, learn how Korea maintains its competitive edge through relentless innovation, smart logistics, and high-tech beauty devices. This is the story of a sophisticated ecosystem built on a century of aesthetic perfection.
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